I hate shopping. Really, really hate it. And so it usually is with some desperation –ie most of my shirts look like Swiss cheese thanks to my job, my pants are worn in unmentionable places or I can’t find buttons to sew on to them anymore–that I venture to the stores in the first place.
I hate shopping that much.
It might have to do with the fact that I worked retail through high school and college, but I doubt it.
But desperate times call for desperate measures and I went to (shudder) the mall. You see, I’d seen the ads for JCP and their square deal and wanted to check them out. I am also a former JCP associate and am loyal to a few of their brands because of their quality.
As I strolled through the store searching for an elusive green and blue shirt, I stared at the prices. Dress slacks were on sale for 19.99 just like before the big change over. Although not on sale, the blouses were a couple dollars more than the big sale prices before Christmas. Two of the tee-shirts I bought were four dollars each and I got half off the clearance price of two blouses (4.50 each). My total was about 40% cheaper than I’d budgeted for.
But I hadn’t found the source of my quest–a blue and green shirt.
So off to Kohls we went. Big red signs advertised sales everywhere! And since I have money in my pocket, I continued my quest. But along the way, I decided to check JCPs prices against similar items in Kohls. The pants with the sale and the additional percentage off were still 5-7 dollars above what I’d paid. The bras I purchased were 2.50 more (same brand, different fabric design). And two blouses were 10 dollars more each. Socks were the same as were some clearance accessories that I’d eyed (and bought because they were a little more whimsical than at JCP).
I was quite shocked at how things added up.
Then I read about how the head of JCP was under fire for low profits since the change over.
I guess I’m not the only one brainwashed.
When did we chuck common sense and decide to be blinded by sale signs? Or respond like Pavlov’s dogs to the big red banners.
Even if we can’t do math, we have phones with calculators in them. The tip calculator is great for those who need it (of course this does involve subtraction if something is 30% off). Then again, one could just read the sliding scale on the sign.
Brainwashing is the only thing I’ve come up with.
But now it’s time to fight back!
So as the kiddies head back to school, you might want to resist the cultural brainwashing that we’ve all internalized until it’s gospel and infallible. We’ll show those madmen trained in thought-control, that instill in us a keeping up with the Jones’s mentality and play to our fears of being outside the herd.
We’ll think for ourselves and resist the siren call of that red sign.
But don’t over do it. Save your strength as you savor your euphoria–it’s an election year!